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EmilyGorcenski's profile
Emily G
Emily G
Emily G
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@EmilyGorcenski

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Emily GVerified account

@EmilyGorcenski

Lead Data Scientist, activist, survivor. Was actually assaulted by an actual right-wing terrorist. Opinions belong only to me, especially the bad ones. she/they

Deep Space Nine
emilygorcenski.com
Joined June 2013

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    1. Emily G‏Verified account @EmilyGorcenski Mar 19

      I wanna talk a sec about CA, FB, and data science for a sec. I think we're badly mis-identifying the problem.

      6 replies 56 retweets 132 likes
      Show this thread
    2. Emily G‏Verified account @EmilyGorcenski Mar 19

      Data science can do amazing things. I am a data scientist and it is my job to do amazing things with data. But a lot of the time it's not the amazing things with algorithms that make the difference.

      1 reply 2 retweets 62 likes
      Show this thread
    3. Emily G‏Verified account @EmilyGorcenski Mar 19

      Data science can be a process of squeezing blood from a stone. For as many things I've seen DS do, I've seen the equivalent insight that we ought to market khakis to land rover owners.

      3 replies 3 retweets 64 likes
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    4. Emily G‏Verified account @EmilyGorcenski Mar 19

      Sometimes, data science is really about telling the obvious at scale. We all know which of our friends and family are the racisg conspiract theorists. We don't need data science to figure that out. That's not the insight, that's not the power.

      1 reply 3 retweets 64 likes
      Show this thread
      Emily G‏Verified account @EmilyGorcenski Mar 19

      The power is having the data at scale in the first place. Cambridge Analytica probably didn't need to do some fancy algorithmic dance. They might have, it may have optimized it, but the algorithms didn't make the weapon.

      7:48 PM - 19 Mar 2018
      • 11 Retweets
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      • Roger Simpson foxgrrl 🐿️ Laurel Lynn Leake 🍃 ian morris Shifty Cow 🏳️‍🌈 Ibby J. C. Cantwell C.A. Petrov Ken Horne
      4 replies 11 retweets 83 likes
        1. New conversation
        2. Emily G‏Verified account @EmilyGorcenski Mar 19

          The weapon was built the very minute that FB aggregated the data and gave it an interactive frontend. The weapon is the raw, unprocessed information at scale. Not the neural network it's fed into. The weapon is the fact that a display mechanism is bolted to those data.

          2 replies 48 retweets 137 likes
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        3. Emily G‏Verified account @EmilyGorcenski Mar 19

          Cambridge Analytica wasn't the smartest, most innovative. They were the most craven.

          4 replies 26 retweets 110 likes
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        4. Emily G‏Verified account @EmilyGorcenski Mar 19

          The problem here is that facebook has access to this data at all. That they can parcel it out at will, uncontrolled. But then also that the flow can be reversed: you can push data of your own back to those same users.

          2 replies 20 retweets 80 likes
          Show this thread
        5. Emily G‏Verified account @EmilyGorcenski Mar 19

          Being able to do one of those things at scale is hugely powerful. Being able to do both is unconscionable.

          3 replies 12 retweets 69 likes
          Show this thread
        6. Emily G‏Verified account @EmilyGorcenski Mar 19

          Facebook itself is the weapon. The fact that data is strapped to a display engine is the issue. CA is the problem only insomuch as they were the first group willing to do the Bad Thing that we all have been screaming about for years.

          5 replies 65 retweets 154 likes
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        7. Emily G‏Verified account @EmilyGorcenski Mar 19

          If it wasn't CA, it would have been someone else. Because the Bad Thing was too easy and too obvious to ignore.

          6 replies 8 retweets 78 likes
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        8. End of conversation
        1. Jon Pincus‏ @jdp23 Mar 19
          Replying to @EmilyGorcenski

          Great point. I quoted you inhttps://medium.com/a-change-is-coming/facebook-is-fucked-locking-the-barn-door-after-the-elections-were-stolen-a5541d5d658f …

          0 replies 12 retweets 27 likes
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        1. Estarianne, Head Witch, Chief of Hexes  😈‏ @estarianne Mar 19
          Replying to @EmilyGorcenski

          No, it was the idea to use people's friend bubble and also a psychological test offered as a FB app to identify bubbles of political belief that could be exploited at scale.

          0 replies 0 retweets 1 like
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