NBCSN is airing this Heineken ad with Jackie Stewart turning down a beer because he "still drive[s]," which is one of the most obscure references I've seen in a primetime ad in a while.
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To be fair, I *like* Formula 1 and I literally can't even tell you what the rules for this season are. It's practically impossible to keep up if you're in the US.
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Not totally unknown. He used to commentate F1 racing on ABC in the late 70’s. It was distinct to have his voice on the air growing up watching what little F1 racing there was. Certainly not known now by a nation that only knows left turns.
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*cough* F1 fan here, I remember when they ran grooved tires. I remember when the cars were wider than a shoe box for a pair of size 6 shoes.
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Good commercial though. :)
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