There is no basis—environmental, temporal, financial—on which it makes sense for me to recycle household trash, and yet I do. It’s a weird compulsion at this point.
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My trash hauler takes my trash to a facility that recovers ~20% of recyclables. And yet, once a month, I load up my truck with cardboard, glass, and paperboard, drive half an hour, toss it all in the right bins, and drive home. It’s ridiculous. And yet I do it. ¯\_(ツ)_/¯
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Brains are dumb. They tell us to do irrational things and we usually do them. The entire field of economics largely fails to factor this in.
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Replying to @waldojaquith
Policy and pressures to deflect the responsibilities of environmental protection from the corporation to the consumer were rampant in the 80s and 90s and have manipulated our society broadly.
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Economics didn't fail to account for your behavior; it depended on it. It was part of the plan. Use guilt to stand up an entire new industry at the consumer's cost and convenience.
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