Some quotes from the article:
“Made me feel sick just looking at it.”
“I just felt really nauseous from looking at the ‘e’
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“I did not like the original one. I can't explain why but it disturbed me enough that I would not read the newsletter.”
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“Eeeek that font genuinely makes me feel uncomfortable. There is something slithering about the movement in it.” “It also made me feel uncomfortable in my stomach and almost hurt my eye to brain connection, if that makes any sense.” The image below is what the comments were on.pic.twitter.com/mbMR7nWoaq
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And here is the final masthead, with a bolder weight of the typeface we always use. Much more consistent with the brand I established, and as far as I know it makes no one feel sick.pic.twitter.com/BWp2EAUjbY
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PS: To those who happen to be interested in learning more about autism, you can join the mailing list for which this masthead was designed here: https://mailchi.mp/84dd69dc98b7/embraceasd-subscribe-page …
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