Yes, Super Bowl viewership has declined compared to 5, 10 years ago, but it still dominates. Such a good gut-check chart. fivethirtyeight.com/features/how-m
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Ahead of Sunday's Super Bowl, my latest story at looks at why Apple is betting on Rihanna to headline its first year sponsoring the popular halftime show:
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Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability morningconsult.biz/3RC95i8 via
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Heading into Super Bowl LVII this weekend, here are the advertising brands ranked by favorability according to new data.
Snacks dominate with and taking four out of the top five spots.
📈🍫
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MLB's announced jersey patch deals to date:
— San Diego Padres: Motorola
— Boston Red Sox: MassMutual
— Los Angeles Angels: Foundation Building Materials
— Arizona Diamondbacks: Avnet
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Great example of the reactive approach to NIL marketing some brands are taking, as & I detailed in our recent story.
Men's underwear brand today signed a deal w/ Clemson BB player Brevin Galloway, who recently went viral for a NSFW groin injury.
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Interesting infographics from in a new report about how Americans use and perceive social media — both new platforms and older ones. bit.ly/3l449q4
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New data shows that while a majority of Americans are unhappy w/ the state of social media, purportedly trendy startup apps like Mastodon & Post don't have legs — at least not yet.
Read my latest:
morningconsult.biz/3HL2oqo
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Thanks for featuring the voice in their latest story on the efficacy of H&M's metaverse sustainability efforts
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H&M’s latest sustainability push is a circular gaming experience in the metaverse, which begs the question if the impact extends to its physical range of products. trib.al/5tbiw7e
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Some exclusive new data in today's Brands briefing.
Big takeaways here:
✔️ Most Americans support private sector efforts to promote diversity & inclusion
✔️ Making a branding change & then reversing it is unpopular w/ a significant portion (42%) of U.S adults
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ICYMI: A data-driven analysis of the NIL era to date as it slowly transforms college athletics.
Insights from , , , , , and others.
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NEW: A majority of Americans support allowing collegiate athletes to profit from brand partnerships (58%), licensed products (59%) and autograph signings (54%) under the NCAA’s updated name, image and likeness (NIL) guidelines. morningconsult.biz/3Dgiu92
read image description
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In more news, their latest ad announcing a (very likely temporary) renaming to "Ma&Ya's" cites 2020 data, which found the brand to be America's favorite chocolate candy. 🍫📈
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In our latest, & I set out to evaluate the NIL landscape. Are NIL campaigns grabbing consumers’ attention? What’s worked so far, and what hasn’t? What does the future hold?
We spoke with commissioner, , and more.
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18 months into the NIL era, athletes, fans and brands are mostly happy ... but messiness remains.
New on (w/ ).
Insights via , , , , , others.
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Some recent data relevant to today's "spokescandy" development...
A majority of U.S. adults (60%) prefer companies keep their branding (colors, logos, creative assets, etc) the same, rather than update them.
Gen Zers are evenly split on the matter.
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Net support toward regulating major tech companies notably rose among Democrats in November following major Democratic wins in the Senate, as well as Elon Musk’s Oct. 27 takeover of Twitter, which had a significant polarizing effect on the brand. morningconsult.biz/3GO2a03
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Republicans Increasingly Like Tesla Thanks to Elon Musk. That Hasn’t Translated to Greater Interest in Buying EVs morningconsult.biz/3GESDZg via
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We need a thinkpiece on TikTok's use of the word 'literally'
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Subway is exploring a potential sale that could value the sandwich chain at more than $10 billion, the Wall Street Journal reported
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Podcast listeners said they prefer listening to podcasts with video, while YouTube is their top platform, according to new data. Read more in the latest from and I:
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Cool stuff 🤙🏾
Thx u Gen Z for choosing this Gen X big, brown, bald, tattooed, fanny pack man as your #1 👊🏾🖤
I’ll continue to work hard to provide entertainment and comfort for all you
As well as good tequila.
If you’re over 21 🤣🥃
Thanks again, means a lot 🙏🏾
LFG
#GenZ
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In light of the official news of YouTube getting exclusive rights to the NFL's Sunday Ticket package...
Gen Z's most preferred social platform is YouTube, per data.
It's also the No. 1 place where Gen Zers get their sports news.
(via )
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In our new survey, 54% of Americans cited a lack of comfort with making purchases through social media as a major reason why they would not participate in live shopping events in the future. morningconsult.biz/3FJ2DjJ
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Thanks for spotlight our data! 📷 🛍️
Nearly 80% of US adults have never participated in a live shopping event: report | Retail Dive
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Executives and experts say 's data reflects their own views on the emerging e-commerce channel in the US -- that it's poised for growth, but will likely never reach the level of penetration seen in its native China.
Read more here:
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Some key findings from my latest looking at live shopping's growth potential in the US:
🛍️ Awareness of live shopping is much higher among younger demos than all US adults
🛍️ Americans are split on their intentions: 44% would consider live shopping in the future, 41% wouldn't
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As if every airwave & social feed wasn't enough... sports betting advertisers now going door to door in Columbus ahead of the Jan. 1 legalization date 📣💵
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Wow this is amazing.
I knew we had positive data regarding GenZ but this is actually needle moving and pretty big.
Mahalo GenZ 
Loyal, unwavering and only growing. Authenticity & hard work will always matter to the masses.
Now if I can just find my fanny pack…
#GenZ twitter.com/MorningConsult…
Loyal, unwavering and only growing. Authenticity & hard work will always matter to the masses.
Now if I can just find my fanny pack…
#GenZ twitter.com/MorningConsult…1
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Wow this is amazing.
I knew we had positive data regarding GenZ but this is actually needle moving and pretty big.
Mahalo GenZ 🙏🏾❤️🚀
Loyal, unwavering and only growing. Authenticity & hard work will always matter to the masses.
Now if I can just find my fanny pack…🤣👊🏾
#GenZ
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According to our new survey, wrestler-turned-movie star @TheRock is #GenZ’s favorite actor. morningconsult.biz/3VLQMrW
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Don't follow soccer closely at all but TikTok is serving me Messi montages set to Taylor Swift songs and now I'm about to cry???
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. surveyed Gen Z about their opinions of 35 internet content creators.
More Gen Zers were familiar with and than any other creator in the survey.
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More than half (54%) of Gen Zers said they spend 4+ hours a day on socal media.
For more insights on the generation's internet habits, head here:
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Nearly 9 in 10 Gen Zers say they use , making it the dominant social platform among the demo.
's Instagram ranks in standalone second, while and tie for third.
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Very interesting Ellyn!
Thanks for sharing 👌🏾 (Michael Pittman Jr is the king of these on his YT channel!)
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Haul videos are generating serious sales among Gen Zers.
More than 2 in 5 (42%) said they've made a purchase after watching this type of video, per new @MorningConsult data.
'Get ready with me' and routine videos are also popular product discovery sources for the cohort.
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Interestingly, Gen Z is exactly split on branding preferences.
50% prefer companies update the look and feel of their creative assets (logo, packaging, etc.) to keep up w/ trends, while 50% prefer maintainence of original branding.
Gen pop is more decisive on the matter.
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