Oh, who could have seen this coming? 
https://twitter.com/FOXLA/status/1202311578642608128 …
They are slightly more subtle than the likes of He-man and Transformers etc in the past but not by much. Merchandise maketh the moolah.
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It sure does, well after the movies have lost their shine.
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One of the smartest things George Lucas ever did. The big boys were like "sure buddy for a smaller percentage of box office you can have the merch rights *giggle*"
End of conversation
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I’m predicting a Weird Al song.
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Pretty much essential.
End of conversation
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