Edward Nevraumont

@Ednever

CMO/Advisor/Tsundoku ex- Author- MarketingBS

Seattle, WA
MarketingBS.com
Vrijeme pridruživanja: travanj 2010.
314 fotografija ili videozapisa Fotografije i videozapisi

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  1. Prikvačeni tweet
    28. sij

    1/ New Marketing BS newsletter: Concerts, Zoom and Real Fidelity. Short thread.

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  2. 2. velj

    On the nature of truth

    I’m at the Olympic Stadium and there is a break for a VAR check. It’s going on for a while, so I thought I’d take the opportunity to jot down a few thoughts about VAR.
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  3. 31. sij

    Great thread on “innovation”

    1/ Did you know that Vannevar Bush (you know, the guy who helped enable everything from radar to the manhattan project, the NSF to memexes) wrote an autobiography? Turns out that yes he did, it's been out of print since the 70's, and it's *excellent* BOOK REPORT THREAD
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  4. proslijedio/la je Tweet
    30. sij

    Oh boy! A show I created got a greenlight from ! I can’t wait for you all to see Children Ruin Everything next year.

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  5. 28. sij

    No “near” about it...

    1:34
    This one damn near broke me
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  6. 28. sij

    14/ What do you think? How important is ? Can you think of other examples of where it is better than high quality digital, but maybe in a way that we can't really define? Thanks for reading!

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  7. 28. sij

    13/ If you have not already, I would love it if you would subscribe and join the conversation. You can do that here:

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  8. 28. sij

    12/ I do NOT think this idea is folly formed. I hope my readers can help me hash it out more so wee can figure out the edge cases and what it fully means. I expect I will come back to this idea many times over the next year.

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  9. 28. sij

    11/ And it leads to things like the effectiveness of D2D sales, why remote work has not fully replaced office work, and why Zoom is so much more valuable than Skype

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  10. 28. sij

    10/ The fact that people vastly prefer "reality" can be seen everywhere from concerts to TED talks to live sporting events.

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  11. 28. sij

    9/ This week's newsletter may become my new favorite. Like Marketing to Employees, it tries to create a new paradigm, this time around the idea of "fidelity". There is something "different" about reality that we have not yet been able to duplicate digitally.

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  12. 28. sij

    8/ The second was "Marketing to Regulators" which covered the NBA situation in China through the Marketing to Employees lens

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  13. 28. sij

    7/ I had two follow-up posts directly building off of Marketing to Employees. The first was "Marketing to Investors" where II talked about why companies go against their values when no one was looking

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  14. 28. sij

    6/ The hypothesis is that much of marketing is aimed at EMPLOYEES not at consumers. Once you understand the idea and the concept you see it everywhere.

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  15. 28. sij

    5/ Marketing to Employees attempts to explain why companies court controversy, but almost always do so in a socially left-leaning direction (think Gillette's toxic masculinity or Nike with Collin Kirpatrick).

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  16. 28. sij

    4/ Every now and then I write something that is "bigger" than the recent news - some sort of concept that I think is relatively unique and important. My favorite piece of the last year was "Marketing to Employees"

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  17. 28. sij

    3/ While each letter is topical, I try to make them also timeless. One of the most popular talks about the Starbucks Loyalty Program (which was in the news), but covers timeless concepts around the loyalty space

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  18. 28. sij

    2/ I have been publishing the newsletter weekly since last May. I have been very happy with it as we have grown from ~600 readers to over 7000 now. Most weeks I "pull back the curtain" on something in the news to tell the "real story"

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  19. 28. sij

    Thread

    A most engaging newsletter, this edition was one I enjoyed more than usual because it touched music and concerts and why people still pay for them. Concerts, Zoom, and Real Fidelity by
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  20. 28. sij

    I will post and add some commentary later today. I this is one of the more “important” letters I have written

    Concerts, Zoom, and Real Fidelity by
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