econ, design, tech, strategy, kaizen 
Building a community and newsletter for 35,000+ founders
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Trends #0045 — Paid Communities
A thread:
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24 Players
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3 Predictions
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7 Opportunities
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4 Key Lessons
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5 Haters
Afficher cette discussion
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Prediction
Fractionally-owned assets will be the basis of “paid” communities. @Nike MAG shareholders have more in common than those of utility companies.https://www.withotis.com/drop/nike-magAfficher cette discussion
Problem
Free communities tend to be noisy without a barrier to entry.
Solution
Paid communities use strategic friction to build high-signal environments.9/ Prediction
Community-as-a-Service will become a common XaaS category. Late Checkout helps brands build communities.https://trends.vc/trends-0017-xaas-anything-as-a-service/ …
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Prediction
Funds will leverage paid communities for deal flow. See MicroConf Connect (@tinyseedfund) and Founder Summit Remote (@earnestcapital).https://trends.vc/trends-0019-bootstrap-funds/ …Afficher cette discussion -
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Opportunities
Build an audience first. Start with a newsletter, podcast or YouTube channel.
Audience-to-community solves the chicken and egg problem.
http://Trends.vc reached 20,000+ subscribers before Trends Tribe meetups were launched.https://trends.vc/trends-0030-audience-first-products/ …Afficher cette discussion -
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Opportunities
Craft a mission statement. See @CompoundWriting's Manifesto. Why do you gather? What’s your mission? What are your core values? What problems do you solve together?Afficher cette discussion -
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Opportunities
Use challenges to gamify success. @LaunchMBA members produce 12 products in 12 months.https://trends.vc/trends-0021-gamification/ …Afficher cette discussion -
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Opportunities
Create rituals.
Host standups, meetups, co-building sessions and retreats to form bonds and productive habits.
Trends Pro Members build compounding relationships in daily standups.https://twitter.com/naval/status/1002103908947263488 …Afficher cette discussion -
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Opportunities
Leverage user-generated content.
Hundreds of people Tweet using #100DaysOfNoCode. Bringing attention to the community.Afficher cette discussion -
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Opportunities
Nurture one-on-one connections to build a stronger community.
Trends Pro Members have weekly one-on-ones.Afficher cette discussion -
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Opportunities
Build growth tools to draw members into your paid community.
See the No-Code Marketplace directory, toolkit and book from @marketplaceshqhttps://trends.vc/trends-0016-growth-tools/ …Afficher cette discussion -
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Key Lessons
Price is multi-dimensional.
@CompoundWriting requires you to submit your best writing to apply. This is non-monetary friction.Afficher cette discussion -
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Key Lessons
Paid community members have skin in the game.
Investment limits noise and boosts engagement.Afficher cette discussion -
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Key Lessons
You’re the average of the 5 people you surround yourself with.
Paid communities raise the average.Afficher cette discussion -
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Key Lessons
Beware of reverse network effects.
Scale changes everything. Especially groups.
Engagement drops as communities grow.Afficher cette discussion -
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Haters
“You already covered this.”
Yes and I’ve covered No-Code, Bootstrap Funds and Micro Private Equity more than once.
There’s always more to learn.https://trends.vc/trends-0038-micro-private-equity/ …Afficher cette discussion -
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Haters
“Most of these communities are online.”
Google jiu-jitsu, country club or university if you’re looking for offline paid communities.Afficher cette discussion -
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Haters
“Some online paid communities are built without an audience.”
Cold outreach, personal networks and borrowed credibility can work.Afficher cette discussion -
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Haters
“Paid communities are exclusionary.”
Yes. So are “free” communities. You can’t pay to become a Navy SEAL but the price can be your life.
Price is more than money.Afficher cette discussion -
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Haters
“What about community fatigue?”
Fatigue is a forcing function for quality. The same goes for newsletters.https://trends.vc/trends-0036-paid-newsletters/ …Afficher cette discussion -
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