"Temperature won't corrupt your beer"? That's put me right off ordering from @drizly
(From their "Beer Myths 101"… "skunking" is a red herring as that is indeed caused by light… but refrigeration protects hop freshness in good beer, which is why many craft brewers cool-chain)
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Ah yes, thanks for pointing us to this, Richard. We’re thinking that the intent here is that if your beer warms up after being in the fridge at the store, that's really not going to affect the quality of the beer. For longer term storage of course, you want to keep it cool (1/3)
because the aging/staling process is accelerated at higher temperatures, like all chemical reactions. We’re going to ask our in-house cicerone to review the copy and make sure that is properly reflected. Please note that our retail partners are responsible for and take (2/3)
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great care in the proper storage of the product. (3/3)
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Thanks
@Drizly, I greatly appreciate the care & patience in that reply. Might well take another look once I've drunk some space in the fridge! - 3 more replies
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