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Critical point for anyone thinking about Apple TV+ subscriptions -- from
@WaltBTIG blog earlier today
#AppleEvent$AAPL "Quick reminder on accounting of iPhone revenue into Services" http://www.btigresearch.com/2019/03/25/apple-event-could-end-recent-rally-but-raising-target-to-220-on-return-to-growth-in-2020/ …pic.twitter.com/gU3ynDJloI
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‘Company man’: Apple’s Peter Stern is the no-nonsense former cable TV exec leading Apple’s subscription services via
@digidayhttps://digiday.com/media/company-man-apples-peter-stern-no-nonsense-former-cable-tv-exec-leading-apples-subscription-services/ …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
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So I have the new TV app from
@Apple on my iPhone XS, part of beta 12.3 but none of my content plays natively in the app -- still links out

pic.twitter.com/PEzUpb4Y39
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And now your rewatch begins. Every Game of Thrones episode is now available for offline viewing. Try HBO free with the new Apple TV app.
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Best is via apple channels cause you can offline download
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Interesting to consider that Apple is outspending Disney by multiples in terms of original programming budget for
#AppleTVPlus vs.@disneyplus -- Apple going all-original programming whereas Disney relying heavily on old movies and tv shows (both very different than Netflix)Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
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Tech Platforms vs Legacy Media aka Consumer First vs Business Model First -- notice a trend
Original Content Bingeable
Netflix
Amazon
Apple (assumed)
Original Content Week-to-Week
HBO / HBO Max
Showtime
Hulu
Disney+Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
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Disney — engagement with streaming hopes to drive movie tix, theme park trips, merch, etc Apple — engagement with streaming hopes to drive device purchases Amazon — engagement with streaming hopes to drive retail sales Time = Money
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Disney and Apple are not competitive, not competing, generally indifferent to what one another does.
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What Apple needs now is a platform like YouTube and pass on subscription $ to content creators. Lots of useful stuff on YouTube.
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free with device purchase is a pretty good way to get lots of users quickly --
@WaltLightShed says over 200 mm devices sold annually -- beyond that it will be all about content quality and engagementHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Discovery Motor Trend proslijedio/la je Tweet
How many massive bets is Disney or Peacock making -- not sure I understand -- Apple doing more originals than anyone other than Netflix, Amazon and maybe Hulu
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Check out the ads showing up in
@Snapchat Discover within content & between content — high quality brands advertising on$SNAP - Bud Light, USAA, Michelob and Applepic.twitter.com/FtHNvRmmLQ
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improving search is theoretically bad for the ad business, if google actually showed you organic search results anymorehttps://twitter.com/Colin_Sebastian/status/1187768974777307136 …
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"The topic du jour in tech right now is the sudden reappraisal of some high-flying startups based on unit economics/gross margins (e.g. WeWork, Uber, DoorDash, Postmates, etc). “Growth solves many problems at startups, unit economics is not one of them”https://medium.com/craft-ventures/the-gross-margin-problem-lessons-for-tech-enabled-startups-e2aefab8a0d4 …
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.
@bgurley in 2016: "I've got an unwritten blog post about unit economics. One of the things that Silicon Valley does when it gets risk-seeking, which it did in '99 and now, is they invest in businesses with lower and lower gross margins." https://www.vox.com/2016/9/28/13095682/bill-gurley-benchmark-bubble-uber-recode-decode-podcast-transcript …pic.twitter.com/7pINR3yp4o
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Giving away Peacock prob the right move. Ad buyers desperate for brand safe premium inventory. Hulu is monetizing at $10+/mo per sub. Burke thinks Peacock can do $5. As ratings continue to fall for linear and viewing goes to no ads SVOD, Peacock becomes big recipient of those $.https://twitter.com/sherman4949/status/1190310919626264576 …
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this is the most common pushback I hear, discounting to loyal customers who would be users/shoppers anyway. At least in ecomm/digital, my hypothesis is companies underestimate their maintenance/reactivation marketing spend, so overstate the cost of loyalty programs in aggregate
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which is funny, because apparently people way more important than me having that same reaction changed the course of the companypic.twitter.com/K6lJrAD1v0
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