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A2: A big part of this is making sure you aren't waiting until you get bludgeoned by a Core Update to do basic SEO upkeep, invest in creating great content, etc. That means benchmarking traffic volumes, staying on top of search visibility with GSC, etc. 1/x #vcbuzz
A2.2: I'm a firm believer in the power of process for good SEO outcomes - invest in SEO when you don't need it; update your site regularly, create brilliant, high-value content tailored to your audience, don't cut corners + do shady things -- you'll generally be OK. 2/x #VCbuzz
