Wow didn't realize sponsoring Kubecon Shanghai was the amount of sending a kid to an ivy league...
Those pay-for-play keynotes sure don't come cheap 
https://lists.cncf.io/g/cncf-toc/message/3607 …pic.twitter.com/i59rCMxTXJ
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And I know that sponsorship money in those events actually helps people. It's often used to help people who can't afford it to travel to the event and potentially even give talks. In my mind, that's the *right* use for sponsorship money.
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