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Denny Unger @Cloudhead
@DennyCloudhead
* CEO/CCO VR person (2013-present) * , Valve Aperture Hand Lab, Call of the Starseed, Heart of the Emberstone
OtherCanadalinktr.ee/cloudheadgamesJoined June 2015

Denny Unger @Cloudhead’s Tweets

After traveling and immediately getting sick (with mask), I'm now wrapping my head around immediately getting sick after GDC. I mean, you always got sick after GDC...but now it triggers PTSD as an added bonus.
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"models can output training images when generating in the same fashion that normal users do."
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Models such as Stable Diffusion are trained on copyrighted, trademarked, private, and sensitive images. Yet, our new paper shows that diffusion models memorize images from their training data and emit them at generation time. Paper: arxiv.org/abs/2301.13188 👇[1/9]
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We have officially crossed over into cellphone-like cycles of hardware iteration in VR. Certainly things will improve but the strategy needs to include deep investments in content until adoption stabilizes. Without that we're stuck in "small" not "deep" software cycles.
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Content matters. Yes comfort, yes compute, yes optics, yes formfactor, BUT you can't drive adoption with an unwavering financial fixation on hardware. In so many ways, the top-down investment in software should be rethought at this very sensitive stage.
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That "Cool coworkers" part; definitely a supportive and thoughtful bunch of VR diehards! Come join us on the journey!
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📢 CALLING PROJECT MANAGERS 📢 This is a chance that's too good to pass up, but NOT too good to be true! Click here and apply now!! bit.ly/3Hq2aE3 💻 Fully remote 💡 Professional development 📅 Flexible schedule & time off 😎 Cool coworkers 💬 ...and more!
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The best AR headset was always going to be a VR headset...at least for the foreseeable future.
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This is great news. Recycling real-world photons through optical transparency is a technological dead-end for augmented reality, Apple focusing on reprojected photons is a brilliant move. bloomberg.com/news/articles/
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This looks wonderful. Walkabout continuing to nail it!
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Long ago, the ancient city of Atlantis fell out of favor with the deities and submerged into the ocean deep... this Thursday, you get to discover our 16th Walkabout Mini Golf course built by the gods or the Atlanteans? Charge your headsets and make your plans for January 26th!
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VERY excited to launch on PSVR 2 with all the extra love we've poured into the game❤️ Should be a real treat for both those who haven't played for whatever reason & for fans looking for more!
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PlayStation VR2 launches next month with more than 30 games expected for launch window release. Launch lineup and 13 new games revealed: play.st/3iOu6ZI
PlayStation VR2’s full launch line-up, including Creed Rise to Glory: Championship Edition, Rez Infinite, Song in the Smoke: Rekindled, Puzzling Places, and Before your Eyes. The full list is available on PlayStation Blog.
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If I were to compete in a stand-alone hardware race? Forget about keeping up with the Jones's (pancake lenses, extra sensors, etc). I'd focus on "affordability" with solid tracking, comfort, clear optics, & competitive FOV (110). Funky vinyl skin options! & use Steam for catalog
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100% agreed here. There's enough data & best practices info to make this rating not "subjective". Imho comfort ratings should be elevated ESPECIALLY because we see so many devs catering to younger demographics & hardcore.
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Replying to @DennyCloudhead @thgc and 2 others
Speaking of First/Last experience, it amazes me that Comfort rating is still an unchallenged self-assessment, when we have so many VRC that could appear as less important, IMHO, than "making sure the app doesn't hurt the medium's user retention"
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Glad this is being elevated. AI crushing artists is absolutely heartbreaking. We can't outcompete AI, or keep up with it as it speeds up. Artists, influencers, news, writers, game makers, Hollywood, your "collaboration" with AI is temporary. Sooner than you want, it wont need you
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A very interesting development in the AI art saga: litigation against several commercialized generative AI art sites whose machine learning models were trained on art scraped from the internet without the permission of the artists who made it. twitter.com/JonLamArt/stat…
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In summary; deeper/bigger content bets remain out of reach for most VR studios. This balance may change but until then the content lift & risk remains on smaller studio shoulders. Bigger bets from OEM's could speed a recovery from the "quality content gap".
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14. VR represents a possible existential threat to the multi-Billion dollar AAA gaming industry. Ultimately requiring new outlets, skillsets, & fundamental changes to how they approach their business. Like Big Oil vs Renewables, there's an old guard here that isn't a fan of VR.
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12. Chicken meet egg; AAA's remain tepid on the VR market, often having little experience with the medium, & unwilling to take risks. 13. AAA studios funded by OEM's in a disproportionate way, have often dropped the ball due to a lack of experience within the medium.
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10. Only OEM's can afford $200 Million dollar marketing exercises to promote tech adoption in VR (Vader Immortal, HL:Alyx, etc). 11. Many OEM's do provide loans, bursaries or production offsets to mitigate VR risk BUT they not typically AAA scales. Small bets, spread thin.
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6. PCVR is high-risk unless offset by multi-platform support (Sony, Meta, 2D, others). Porting teams are not typically something smaller studios can afford. 7. Licensing costs for major IP's, both in videogames & Hollywood, remain grossly out of scale for our industry.
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4. Appropriate talent/team size, support systems & time/runway considerations are vital to offset crunch…this is EXPENSIVE. 5. Out of essential survival, projects typically lean into ecosystems & game types that are driving meaningful revenues (standalone/Quest).
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2. There are only a small handful of "VR Studios" with the team sizes, capacity, financial success, able to take moderate risks on their own. 3. For most VR studios, budgets are driven by tight evaluations of risk & scoping project, production, teamsize, runway.
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VR’s classic “Chicken Before the Egg” or “Why is there no "deep" AAA VR Content?” question rises again on socials. Some high-level notes: #1-15 1. Although VR has started to cross a mainstream threshold, headset adoption remains a fraction of the "Flatscreen" gamings marketshare
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Great to see so much love & enthusiasm towards XR in general at CES. This was just the first touch-point in folks understanding how much money is actually being dumped into XR. It didn't slow down, it increased, but there will be more evidence of that later in the year.
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Congrats to the HTC team on the Vive XR Elite launch! We've had it in studio for a short while now & its one of the smallest, lightest headsets we've ever used. Super interesting & flexible design.
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We launched the #VIVEXRElite today at #CES2023 and here’s how it went. tiktok.com/t/ZTRbW5VEH/
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P.S. To put a pin in it; We can continue making marginal gains on comfort, size, compute, optics etc, but a parallel activity around full body engagement and deeper haptics (with low friction approaches) seems SUPER important for VR's next phase.
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Gains pushing current VR tech/constraints are diminishing. Meaningful VR "2.0" is about low-friction body tracking & haptics. Leveling up design mechanics/utility, a sense of deep presence, social XR. Digitizing "the self" is Elephant in the room & should be HIGH priority.
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Curation, curation, curation. Dirty 2D metrics muddying VR rankings, bad VR ports...I truly love Valve to pieces but how are we supporting made-for-VR content that deserves proper elevation/representation? This seems like an endgame for broken PCVR storefront filtration.
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I'm so confused... All I had heard or seen about this game was that it was a pretty bad VR port. Did it get some really good post launch updates or... was this just the result of Non VR Steam users voting for an IP they actually recognized? No shade towards Hitman, but really?
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macrumors.com/2023/01/03/rep Much hubbub over the latest Apple rumours. What it confirms are private rumblings re: Apple's begrudging/late support of VR due to compounding uncertainties surrounding MR/AR utility. VR is a weathered/profit positive industry, MR/AR...has a long way to go
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9. Late 3rd or early 4th quarter VR will trend based on a number of industry announcements both in terms of hardware & software. Investments & mainstream enthusiasm will refresh...The "tech press" will once again lose its favorite target for doom & gloom.
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7. Much like early VR, Mixed Reality will continue to be a "mixed bag" while it attempts to find its way. Finding MR utility will continue to be a challenge. 8. No major breakthroughs at the OEM level on low-friction body tracking or deeper haptics. 9...
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