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Dennis Moons
@DennisMoons
Google Ads Expert
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What does this mean for the future of Google Ads certification?
Not much. The program never has never been the best test of someone's Google Ads skills. Neither does it prepare for the actual challenges that advertisers face.
So it might not take away your job just yet 😅
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ChatGPT doesn’t have access to the internet and is only up to date till 2021.
That’s a lucky coincidence since Google hasn’t updated its Shopping certification for Performance Max.
12 out of 50 questions were still about Smart Shopping 🙈
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OpenAI ChatGPT just passed its Google Ads certification with 84% 🥳
So if Google Ads doesn’t automate your job away, ChatGPT might!
#ppcchat
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How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers - Excellent article by from 2012 🤯
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I mean, they have the templates in place for some emails...
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If I can put something simple on my Christmas list, I'd love to have the Google Ads ID + account name in every email/subject line .
Would make life much easier for anyone with access to multiple accounts.
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What do you consider "on target" for Target ROAS delivery? #ppcchat
I'm conducting a large analysis here and want to be fair & reasonable
% refers is relative here, not absolute. For example, +/-10% of 500% is 450%-550%, not 490%-510%
If "other", please comment. Thank you!
- +/- 3%23.1%
- +/- 5%15.4%
- +/- 10%50%
- +/- 15%11.5%
26 votesFinal results
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If any of my tweets have helped you in the past, you can really help me with simple a like or retweet 🙏
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If you're serious about improving your
@GoogleAds skills, today is the time to step up your game 
During our Black Friday sale, you can pick up our courses for up to 53% off their usual prices!
During our Black Friday sale, you can pick up our courses for up to 53% off their usual prices!
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Search Ads have been around forever, they still have a ton of potential, but they're expensive and it's easy to make mistakes.
Our Search Ads Success course will show how to effectively compete in 2022 and beyond!
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If you want to level up your Google Shopping skills and learn how Shopping best integrates with Performance Max, look no further.
Our bestselling Google Shopping course can help!
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If you want to learn every part of how to make Google Ads work for ecommerce, take a look at The Everything Bundle.
This has all the courses and products we've ever created.
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If you're serious about improving your
skills, today is the time to step up your game 💪
During our Black Friday sale, you can pick up our courses for up to 53% off their usual prices!
👇
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Not what you want to see today 🙈
If you're running into problems with Merchant Promotions, check out our guide to troubleshoot storegrowers.com/google-merchan
If you're serious about improving your skills, today is the time to step up your game 💪
During our Black Friday sale, you can pick up our courses for up to 53% off their usual prices!
👉
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Good luck today to all my fellow PPCers. Stay focused and LFG!
GIF
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Ecommerce store is running Black Friday sale. Need to use a code, mentioned all over the site.
Still, 5-10% of people buy at full price. How common is this?
Lol! Got the perfect slogan for this campaign."Get paid to make money" 🙈
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Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations - don't do it :) seroundtable.com/google-ads-pay via @andr3scabrera @PPCGreg @gregfinn
Some Google Ads features require you to give up confidential information (Customer match, Enhanced Conversions, etc.)
Did you ever decide not to share certain data with Google?
#ppcchat
- Yes60%
- No30%
- It depends (comment pls)10%
10 votesFinal results
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Amazing opportunity to run marketing for a great company that's really taking off 🚀
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We're hiring a Head of Marketing 
We're growing with almost zero marketing today and need someone to come in and take the lead in our next phase of growth.
More info and apply: lowerstreet.co/jobs/hom
Please RT!
We're growing with almost zero marketing today and need someone to come in and take the lead in our next phase of growth.
More info and apply: lowerstreet.co/jobs/hom
Please RT!1
Just toured the Great Pyramid. Never been to Egypt but this gives a great look at what's it like inside. What an amazing project:
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I made a video: How To Spy On All Your Competitors’ Google Ads 👀
👇👇👇
share.vidyard.com/watch/Q2FsHt8W?
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Hi ! Are there any plans to release an "asset groups" report for pMax that contains actual numbers? Similar to the ad groups report in other campaigns?
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Need help with simple project: daily scrape views of list of Youtube videos. Any takers?
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Anyone have good Shopify app recommendations for Susan?
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Is there a good Shopify app for people to create-their-own set of something?
My use case: I'm working on a 3-sample candle set, but I'd like folks to be able to pick the scents they want in it.
Seems way too complicated to do in Shopify natively.
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Now you can see which negative keyword lists have been applied to Performance Max campaigns. I don't think we're far off from self serve negative keywords with pMax #ppcchat
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If you're a customer and haven't checked the plan you're on in a while, have a look. Chances are you're overpaying. I was paying $350/year for a plan that's now only $240/year 😕
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After deciding what your ads look like, where your ads appear, how much to charge you for a click, now they can also set the prices for your products...
Nice try Google.
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This new Ads feature sounds 
Based on Merchant defined price ranges, Google optimizes discounts for the product by taking into consideration real time signals such as:
- Other merchants prices
- Price elasticity
- Seasonality
- Estimated Delivery Day
JIT for holidays 
Based on Merchant defined price ranges, Google optimizes discounts for the product by taking into consideration real time signals such as:
- Other merchants prices
- Price elasticity
- Seasonality
- Estimated Delivery Day
JIT for holidays Show this thread
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If you found this interesting/helpful, please give the first tweet a like/retweet 🙏
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Today marks the 5th anniversary of my online store: apesinspace.co 
Here is a short recap of what I've learned
Here is a short recap of what I've learnedShow this thread
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Today, the store runs on autopilot. (= I spend no time on it). It gets a few orders a month and hovers around break even.
But I still use it to experiment with Google Ads for
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I'm great at Google Ads, but the bad niche and product selection made it impossible to crack the equation.
This is probably the hardest but most valuable lesson.
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Lesson 3: You NEED repeat purchases.
Making the first sale was hard and expensive. And 99% of customers didn't want to buy more posters. Experiments with other product types didn't really take off.
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Lesson 2: Relying on paid media for a product with a low AOV (<$50) is HARD. Even with good margins, ads will eat up all the profit.
I made $5-$10/profit on most orders (before ads)
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Lesson 1: Inherent demand makes things so much easier.
Example: selling BBQ accessories vs a fidget spinner
No one wakes up thinking that they want to buy a poster today. So YOU have to create that demand, which is expensive. Especially if you're using advertising.
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But spending this much time (20h/month) and money without seeing lasting progress was really frustrating.
I stopped with my monthly "content" updates and kept running it in the background.
It took a few more months to sink in before I realized that this project had failed.
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The build and launch phases were a ton of fun. That lasted for about 6 months.
I was experimenting with a lot of different marketing channels and enthusiastically writing monthly income reports.
You can read those here: storegrowers.com/category/build
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My goal with this project was to have an ecommerce business I could experiment with and share the results openly. (Side goal: make enough money to fund a family trip to see the launch of the first manned mission to Mars)
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