Vegetarians exhibit a lower sensitivity to bitter taste than meat eaters. https://www.sciencedirect.com/science/article/pii/S095032931830260X …pic.twitter.com/ff7Q0RNAgv
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But are they successful at replicating the taste of meat? I haven't actually tried that many "fake meats."
(Note: I am not actually a vegetarian, I just don't really like meat so I eat some of the things aimed at vegetarians.)
i dont think they are doing that to aim specifically at vegetarians or vegans, its to entice meat eaters who are not able to give up the taste of meat
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