The Devil Wears Prada: Why do women crave luxus products although those don't make them more attractive to men? http://onlinelibrary.wiley.com/doi/10.1002/arcp.1001/full …pic.twitter.com/E7eRkpWkF7
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Yes, though that might help woman to sort men, to identify the ones willing to pamper her.
Well, then they are clearly aiming at a niche market.
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