Maybe lux products make other women back off, even if they don't pull men in.
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But it might also back men off, signaling here is an (unaffordable) pampered woman. I always wondered about that.
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Hmm. I wonder what the controls of the study were. Did they control for, "awww, it's so pretty"? For example, see if the same items are chosen when the brand names are visible and when they are not.
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The prediction of our strong hypothesis fails in light of the evidence. No worry, we have a even weaker, lest testable and more speculative ad hoc hypothesis to patch up the damage! Now, we hope to apply our theory to ....modern family spending.

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How do we know that this is because ovulation specifically and not s side-effect of the increased overall confidence and motivation during ovulation? How do we know for sure it's about status competition and so on? Isn't this junk science?
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This should be obvious. Ask any woman - It's status signalling to other women
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