Practically all psychological differences between men and women were LARGER in cultures with more gender egalitarianism. http://onlinelibrary.wiley.com/doi/10.1002/ijop.12265/full …pic.twitter.com/LngyTXc2DQ
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So even if they have the freedom of not playing a role (cosmetics/fashion), they choose to play it. That means that playing a certain role is in the woman's nature (trait selected for mating success?)
This seems to be more of an evolved mating tactics than a role play. Interestingly, this was also highly developed in Ancient Egypt, the most egalitarian society of antiquity.
Egalitarianism means you can wear lipstick if you feel like it and still be regarded as an equal human being.
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