There is even a widely cited neuroscience paper seemingly showing that a certain kind of brain damage abolishes the Pepsi paradox. Just that it doesn't. https://academic.oup.com/scan/article/3/1/1/1609184 …pic.twitter.com/xvUymCbr0K
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There is even a widely cited neuroscience paper seemingly showing that a certain kind of brain damage abolishes the Pepsi paradox. Just that it doesn't. https://academic.oup.com/scan/article/3/1/1/1609184 …pic.twitter.com/xvUymCbr0K
science fact: no one wants to drink kendall's revolutionary pond water
Finally, a study with deep cultural implications. Thank you for this great step forwards. :)
My life was a lie
As a kid, my brother did this study on his friends. Found huge preference for *store brand* (sweeter than Coke & Pepsi) which his friends of course refused to believe
Same for wines, as people can't tell the difference in blind tests between more and less expensive wines #framing
There are a few poor but expensive wines and a few cheap and good. But in99% it Is very easy to find the huge difference.
Regular coke is better than regular pepsi, diet pepsi is better than diet coke.
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