Invasive, meddlesome placebos may also be more effective because they tap the effort justification principle. https://plus.google.com/101046916407340625977/posts/UA4GFtJJwWK …pic.twitter.com/qhEeupor1e
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Invasive, meddlesome placebos may also be more effective because they tap the effort justification principle. https://plus.google.com/101046916407340625977/posts/UA4GFtJJwWK …pic.twitter.com/qhEeupor1e
So when selling a 'dummy', stage a shock-n-awe experience to have most emotional > best effect.
Paywall, so only read extracts. Can you be sure the "sham" acupuncture did not have some genuine beneficial influence on referred pain?
This answers the question of why people drink Diet Coke.
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