Sunk costs are irrational only if the utility metric considered by our brain is the economic one. It isn't: it's Expected Emotional Outcome.
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Our brain is a rational machine; it operates to rationally optimize utility metrics; it doesn't have to be the economic one.
End of conversation
New conversation -
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hmm, if sunkcost-ceptability still stable/self-correlated over time, implies there's another as-yet-unmeasured axis-of-personality at play!
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