University and Biomed/Pharma Corporations routinely issue press releases for $ gaining discoveries, not 4 fails.
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Also, reporters in most cases have not taken any science/research courses and thus don't understand for ex, correlation does not=causation
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Could it be that authors of non-replicable initial findings often know their work is junk/spam, write it up more targeted at general press?
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E.g. recent worthless 'study' is an advertisement for diet book, with press releases written before PLoS paper. Not designed for replication
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