I have been in sales for over 20 years. The best salesman believe in what they are selling, regardless of $$$.
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Trivers' quote from the Selfish Gene foreword is one of the all-time classics!pic.twitter.com/4WO0UIO4AD
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wow! & converse is also likely true: Experts at fooling others (eg magicians) are effective at fooling themselves (eg Bem, 2011!)
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And that's the scary part. Never underestimate the ability of human beings to rationalize ANYTHING as true and good
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