Don't Top 10: Jazzing up health appeals by throwing some mediocre arguments into the mix of strong ones blunts impact http://link.springer.com/article/10.1007%2Fs11002-014-9286-1 …
@DegenRolf This "less is more effect" can already be observed in monkeys:
https://plus.google.com/101046916407340625977/posts/UA4GFtJJwWK …pic.twitter.com/vc8RpWcdB0
2:11 PM - 13 Aug 2015
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