I have always been baffled by the naive assumption that behavior is imitated because it is seen. People who watch football don't play football, they drink beer, even if the real players are rewarded big time. We would be wandering chameleons otherwise.
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Looks to me like they found a solid and reasonably robust effect (yes, prosocial modeling does elicit prosocial behavior)pic.twitter.com/9p4HHpcBSU
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The effect goes down in the unpublished studies they could find, and there is more.
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