"Previous research on social media marketing assumes that the more followers or “likes” an individual or company has on social media, the better." Turns out, there can be too much of a good thing. https://link.springer.com/article/10.1007/s11002-019-09496-6 …pic.twitter.com/XlRiNfZKXS
4:55 AM - 2 Sep 2019
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