I suspect the males actually don't care that much about the characters, but are more interested in the action unfolding.
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Or perhaps females are more receptive to female characters because they’re less common in books - a version of salience by contrast.pic.twitter.com/RRon00vMxp
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My initial thought as well
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I would be very careful before equating, or directly mutually inferencing deductions based on identification-experiences of game playing and reading fiction - - they are not the same.
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Read the article in full. This is important information, "The results were 8% gamist, 61% narrativist and 30% simulationist for these participants." (p 173). Even in HF only 30% placed priority emphasis on what IMO serves as basis to self-identification with the characters.
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Unfortunately this is not a useful evaluation, because people are socially influenced from a very early age, making it impossible to tell whether the bias is "natural" or through social conditioning. I suspect the more a gender/culture/race is oppressed, the more bias they show.
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Is this a WEIRD effect, or does it hold up cross-culturally?
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Hard to believe
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If these results are true we should also see variance in observational learning.
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