Preprint forthcoming from our lab showing that attitudes matter more for some people in this relationship. Stay tuned!
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That's because a large group of these fall into what's considered "aspirational consumers." They are still being inspired to action. They have an interest and desire in more sustainable behaviors, but this "lifestyle" isn't yet attainable enough.
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"Preference falsification" is a term I have heard recently but had not yet read about. Thank you for posting this.
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Just another example of how you choose to spend your money is the most valuable vote that you have.
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