Bandura: Self-efficacy Ryan&Deci: Self-determination Ariely: Payoff/sunk cost (motivation and meaning from one's own effort) ...just come to my mind ...
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Perhaps the effect depends on required skill expertise level? A factory assembled car is probably valued higher than one home-assembled by a non-expert. Finding the threshold, and side effects like higher satisfaction from higher sslf expertise might be enlightening.
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