(1/5) If you’re a creator of children’s or family content, you’re probably wondering what the changes we announced today mean for you and your channel. More details here https://yt.be/Bnqp , but keep reading this thread for a quick summary:
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(2/5) These changes are necessary to address concerns about data collection on children’s content on YouTube, and they will take effect globally in about four months.
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(3/5) The key thing to know is that we will stop serving personalized ads on children’s content, and some features will no longer be available on this type of content, like comments and notifications.
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(4/5) To achieve this, we’ll need to properly identify content that’s made for kids. You know your audience best, so we’ll be asking you to make this distinction, while we’ll also use machine learning to spot content that’s made for kids.
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(5/5) We know it’s quite a lot to adapt to and that these changes may have business implications for you. Please know that in the ~four months before these changes take effect and beyond, we’re committed to helping you adjust and explore alternative monetization options.
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Replying to @YTCreators
When you say “kids content” do you guys mean like nursery rhymes and cartoons aimed for ages 0-6, or does this also include gaming type of content viewed mostly by people 10-18? Any tips on how to avoid dying as a channel when this change takes effect?
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Replying to @DeeterPlays @YTCreators
It’s more about the individual video & its target audience (than a broad category like gaming). Creators know their content/intended audience best and will tell us when videos are made for kids. We’ll share resources over the coming months, for now see: https://yt.be/help/pE5Q
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...so if we have a toy unboxing video, with a toy for ages 10+, and we don't mark it as "intended for kids" when we upload, will that sort of thing result in termination of our channels?
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Now that's a big L
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