How of the hundreds of tweets I saw on the Church of England and marriage yesterday, only one person appeared to have clicked through to the article and felt the headline had deliberately missold the story for clicks, but that doing so will increasing lead to....
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...near identikit jokes/comments from people looking for a couple of likes, but no real traffic spike and much less time spent on the site reading in total. Has anyone ever clicked one of the Indy’s “[X] happened and everyone made the same joke” articles?
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The story of the mummified Egyptian priest was packaged and written up in a huge number of really interesting, creative ways and was a really good case study for how you can really experiment with form to suit your particular audience regardless of age/interest/disability
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I saw it packaged to kids, historians, deaf people, people with no knowledge of mummification or ancient Egypt, people specifically from Leeds, in video, text, audio and an interactive. All shared differently with different angles by people on Twitter and Facebook.
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Also found it was increasingly hard to find the origin/facts behind stories it’s assumed everyone’s talking about on Twitter, and so easier to avoid story details altogether if you want to on both.
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Every story I read about a “social media controversy” majorly overstated the controversy, and often used it as a hook to write about a subject without needing to justify it, or ignored specifics on who was aggrieved, framing it as an amorphous blob v blob within the culture wars
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Google defaulting to show you most recent results first in straight searches is both incredibly annoying but also means it’s much harder to find context even in recent history, around the coronavirus.
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But the biggest thing I noticed was how unusable the Independent/New Statesman websites are: WAPO put two whole pages of “accept our terms” bunf before you hit your link, but that left me calm cos the site works, unlike jumping pages & ads that load slowly while text disappears.
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msdawnfoster@gmail.com Tusk is the best Fleetwood Mac album. Only care about LFC.