Comms people: what is the most toxic brand you have ever had to rep? And what was it like?
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DMs open, as usual
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I suppose in some ways one's ability to transform public perception about a brand, no matter how toxic, is a mark of professional excellence... but it must weigh on the conscience to be engaged in reputation laundering
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Top marks for the person in my DMs who worked for a client that put an opponent into a gulag
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msdawnfoster@gmail.com Tusk is the best Fleetwood Mac album. Only care about LFC.