Another reason "repeal & replace" = bad messaging? Voters don't like #Obamacare (per polls) but they don't like what came before it, either.
No. Need to say here's the new plan to finally get reform done right.
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That's fair. Lack of specificity is a problem. I wasn't clear that that was your point from the above, though.
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No worries. These are things I learned from talking to Rs who tested messages to find out what works.
End of conversation
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