@BenKuchera Sony's strategy in this situation is to "add value" by bundling stuff. Never works but they tirelessly pursue this strategy.
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Replying to @bill_at_zeboyd
@bill_at_zeboyd Giving someone a $20 or $30 game that they may or may not have purchased anyway is not a terribly convincing argument1 reply 0 retweets 0 likes -
Replying to @DaveVoyles
@DaveVoyles Agreed. Barrier to entry is extremely important.2 replies 0 retweets 0 likes
Replying to @bill_at_zeboyd
@bill_at_zeboyd Take a huge hit up front, with the hope that you recoup with royalty costs later on. But if no one is buying the device...
7:37 AM - 24 Sep 2012
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