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DaveHogue's profile
⚜️ Dave Hogue ⚜️
⚜️ Dave Hogue ⚜️
 ⚜️ Dave Hogue  ⚜️
@DaveHogue

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 ⚜️ Dave Hogue  ⚜️

@DaveHogue

Trivia-filled, Design Lead at Google, Psychologist, Speaker, Teacher, Author, Motorcyclist, Traveler, Laughs a lot, Opinions are all and always mine.

San Francisco CA USA
Joined January 2009

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    1. Kim Goodwin‏ @kimgoodwin May 20

      So few people understand that personas are only half a tool. Without scenarios, personas will just sit around & drink all your wine. But “scenarios” without personas lack the human motivation that guides good design decisions.

      15 replies 182 retweets 612 likes
       ⚜️ Dave Hogue  ⚜️‏ @DaveHogue May 20
      Replying to @kimgoodwin @katerutter

      As a psychologist turned UXer (circa 1999), the misuse of the "persona" tool frustrated me, so I never used the word and instead wrote "narratives" about people, context, needs, motivations, behaviors, emotions, etc. in task-based / goal-directed "stories" (scenarios.)

      4:35 PM - 20 May 2018
      • 3 Retweets
      • 38 Likes
      • Megan O'Neill 🎩🐯 william j. moner Justin Marshall Isabel Casanova Landon 👻 Joseph Matt Kim Goodwin Kate Rutter
      1 reply 3 retweets 38 likes
        1. New conversation
        2. Kim Goodwin‏ @kimgoodwin May 20
          Replying to @DaveHogue @katerutter

          I am with you...words carry too much baggage. Obviously.

          1 reply 0 retweets 7 likes
        3. Steve Portigal  🇨🇦 🇺🇸‏ @steveportigal May 20
          Replying to @kimgoodwin @DaveHogue @katerutter

          I had a good experience when we used the term archetypes because my main client and I could call attention to the word choice and then discuss what this way of formatting and sharing insight meant - what we knew, what we still had to learn, how we wanted them to engage with it.

          2 replies 0 retweets 5 likes
        4. Kim Goodwin‏ @kimgoodwin May 20
          Replying to @steveportigal @DaveHogue @katerutter

          Yes. More people need to say: “What is good & useful in method X that I could use?” Instead of “This minor aspect doesn’t work for me so I will dismiss the whole thing.”

          1 reply 0 retweets 14 likes
        5. Steve Portigal  🇨🇦 🇺🇸‏ @steveportigal May 20
          Replying to @kimgoodwin @DaveHogue @katerutter

          I call that process Vocab Local Maxima or VLM. Medium post coming soon.

          0 replies 0 retweets 13 likes
        6. End of conversation

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