This is right. The prerequisite is that designers should be able to articulate assumptions about behaviors, design an experiment and form hypotheses. Without this level of thinking, research is trash.https://twitter.com/userexperience/status/946380644472332288 …
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It’s easier to drive focus and strategy when the problem is framed scientifically.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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