11. And then at some point flip the goal back around to coming up with GOOD ideas. The trust & energy in the room will carry forward.
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12. U can also take the "bad ideas" flip them around to good ones. In the book I use the example of "invent a better mobile phone case":pic.twitter.com/ukArxGUMOh
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13. Sometimes flipping those bad ideas sends you towards interesting concepts you'd never have come up with otherwise.
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14. The reason why most group creativity methods fail is a) politics b) bad facilitation c) ppl compete to feel smartest d) too many cooks
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15. Often the "methods" are ok, but if coworkers hate each other, the boss is a bad facilitator and 25 ppl in room... it will always suck.
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16. The REAL method to master is controlling a) who is in the room b) who facilitates c) who priorities what ideas get resources
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17. The more work you do the clearer it is that all work is a dance: sometimes u need more ideas, sometimes u need to decide and kill ideas.
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18. Most creative methods focus on growing the space of ideas being considered.pic.twitter.com/0HYgKZ2u9V
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19. But deciding when and how to winnow ideas down is often much harder and arguably requires more creativity and ingenuity.pic.twitter.com/pKXHan0guT
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20. The fantasy is if you're a GENIUS you just work in a near straight line where no ideas are wasted. But this happens .01% of the time:pic.twitter.com/7ZDotb4S5q
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Awesome thread. Wasted ideas aren't really wasted, they're often just good ideas in the wrong time and place. The trick is not LOSING them.
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Replying to @DaveHogue @berkun
Yet another reason that ideas die in obscurity, not from overexposure. Overcoming the fear of your idea being stolen increases survival odds
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