Good design takes care of business but doesn’t start or stop there. I love seeing teams do good things that aren’t only about metrics.https://twitter.com/healtheugene/status/919518481636298752 …
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What if users don't want the org's values to surface in a product? What if users don't want health data in maps? Whose values prevail?
To your point about not serving everyone: orgs have to know who they are. Whole Foods loses the audience that wants to buy Cap’n Crunch.
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