Concepting is thinking not solutionizing. Designers should be able to dismantle the design & isolate hypotheses & trade-offs
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And then describe that process of rationalization and optimization for the solutions selected so that others can validate and verify.
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My biggest problem is that it sends the wrong message culturally and shifts the conversation to solutions vs questions
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We need to be able to explain the path from observation to problem / need to hypothesis to experiment to optimal solution.
End of conversation
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