“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” - Steve Krug
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Replying to @harrybr
It sometimes amazes me that some digital industry professionals don't know this.
1 reply 1 retweet 4 likes -
Replying to @harrybr
There's this idea, probably from CRO, that conversions are always boosted by reducing the number of steps to do something.
2 replies 3 retweets 5 likes
Replying to @harrybr
So true. Don't count clicks/taps, design for continuous progress to goals. 2 steps that get me nowhere are worse than 4 steps moving forward
0 replies
1 retweet
2 likes
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