Products that look like this sell. Not everyone is obsessed with pure white minimalism. What was your reaction? https://www.amazon.com/KrBn-Mechanical-Keyboard-Gaming-Backlit/dp/B01LW51IM1/ …
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I think you’re spot on calling out “surprise”. A lot of attempts at “delight” are actually attempts at surprise, & they do fade quickly
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When I think about objects that I'm actually delighted by it isn’t something shocking/stunning, it’s an expectation that has been exceeded
End of conversation
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a good mechanical keyboard. It's sad that "looks like an iPhone" has become our measure