Another important workflow (and general) UX pattern
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RT @gretared
with visibility into the end state at any time!
... personas are just too tempting to focus on superficial characteristics and not the needs & goals
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how about archetypes? It usually focuses on ethnographic info instead of journey specific actions
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I just say "ethnography" and identify patterns/trends - now we've crossed into cultural anthropology!
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Goals are the backbone of a UXD persona. Character stuff is just a handle you use to hold it.
@DaveHogue@cathycracks@usabilitycounts -
Goals and Outcomes are the backbone of User Experience.
End of conversation
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in class, I really talk about the narrative and goals most, de empathize the characteristics.
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and then they go join a design team that reports to marketing, and POOF! All your good work gone...
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#uxdrinkinggame If Marketing owns UX, drink up http://www.uxdrinkinggame.com/drink/if-marketing-owns-ux-drink-up/ …
End of conversation
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