And when executives say they want a UX like TurboTax, they do not mean "constrained and step-by-step", they mean "good" 19
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Replying to @miniver
Tired of politics? @-mention me on Twitter with UX design questions and I will likely fall into a design rant
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Replying to @usabilitycounts @miniver
I prefer "scenario", because it captures the context, motivation, and goals - and "narrative" is the story we tell
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how about experience journeys?
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Journeys as stories & as "maps" are far too often linear, when in reality they branch, loop, skip...
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Most user journeys aren’t very well designed.
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with maps, the primary structure is spatial and time is merely a layer / path a narrative follows
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As long as the user achieves their goal, does it matter what the path is?
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Only for the people obsessed with the efficiency of the path. :)
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Paths are never as efficient as we describe them in design reviews.
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