a lot to be said for possibility of human-centered design + nudge (needs, context, concepts insight)
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I have a client setting up nudge team so hoping to help frame that to be human-centred
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I find that businesses nudge toward their goals then attribute the user behavior to user needs...
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alignment of needs is perfectly valid. It's the self-righteousness of nudge that gets me
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people have intent - processes need to recognise that - persona model I use https://www.dropbox.com/s/q4ow6lyhknt495q/Person%20as%20User%20Persona%20Alastair%20Somerville%20June%202016.pdf?dl=0 …
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On a tangential note, I'm reminded of the phrase: You get the behavior you design for. So true.
8:22 AM - 1 Sep 2016
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