a lot to be said for possibility of human-centered design + nudge (needs, context, concepts insight)
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I have a client setting up nudge team so hoping to help frame that to be human-centred
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I find that businesses nudge toward their goals then attribute the user behavior to user needs...
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alignment of needs is perfectly valid. It's the self-righteousness of nudge that gets me
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(the hubris of designers constantly amazes me - design thinking will save the world!!! By itself!!!)
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it's more designers enabling of horrible people
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That's a condemnation that hurts. But without vigilance, it's true.
8:19 AM - 1 Sep 2016
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