a lot to be said for possibility of human-centered design + nudge (needs, context, concepts insight)
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I have a client setting up nudge team so hoping to help frame that to be human-centred
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I find that businesses nudge toward their goals then attribute the user behavior to user needs...
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alignment of needs is perfectly valid. It's the self-righteousness of nudge that gets me
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I know what I need to happen, but perhaps not how to make it happen
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