Why we called it "interaction design" before people started saying "user experience" https://twitter.com/katecaldwell/status/771108744193253376 …
who are we to decide what's best for people (whose needs & circumstances) we may not understand?
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a system of norm control when benefits of diversities of self become more real. Contradictory design
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diversity, neuro/gender/etc., becoming more recognised yet behavioural design used with heavy norming
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contradiction of design enforcing an ideal of normal individual while diversity of self opening out
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shutting up now - going to sleep in UK.

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(note that there has been a ten-fold increase in "behavioural economics" since late 1990s)
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