Why we called it "interaction design" before people started saying "user experience" https://twitter.com/katecaldwell/status/771108744193253376 …
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it's also why the Humanists / Third-force psychologists pushed back on the Behaviorists...

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behaviourist psych (Skinner) not a ton to do w nudges (first Kahneman & Tversky, later Thaler, Sunstein, Ariely etc
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never mind my regular grump that behavioral Econ is what happens when quants discovered cog psych + design ;-)
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... but didn't bother to understand much beyond the numbers...
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