Wake up to some
from Dr. @tobybarnes.https://medium.com/@tobybarnes/on-designing-everything-as-a-service-cbae99bd15a8#.uc94vcu1d …
@darrellwhitelaw Changing to service design is hard when product companies think of their product experience as linear, with a start and end
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@DaveHogue I'm about the roadmap. set clients up for success/help them build the internal teams while focusing on immediate tactical wins. -
@darrellwhitelaw if you have the vision and they want a To Do list, when you leave, their momentum is at risk. The driver is gone. -
@DaveHogue never be the driver, just the navigator who's driven the route before.
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@darrellwhitelaw I think the problem is that some clients think they know how to drive (but can't), or just don't want to drive. :\ -
@DaveHogue@darrellwhitelaw some people like the bus :) -
@tobybarnes@darrellwhitelaw And buses go to the SAME places over and over and over again. Doomed to repeat history...; -
@DaveHogue@darrellwhitelaw and then there are the cruise ship clients - those that think they want adventure, but a safe adventure please:) -
@tobybarnes@darrellwhitelaw we have a new anti-vision phase: "your product is a cruise ship: it delivers safe, self-contained adventure." - 3 more replies
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@DaveHogue also, can really only do what we do w/ large companies that have multiple touch points in people's lives. Need breadth over depth -
@darrellwhitelaw Yes, multiple touchpoints (and an interest in the spaces between spaces) is the fertile ground for service design. -
@DaveHogue@darrellwhitelaw which is true of all brands/companies no ?
End of conversation
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@DaveHogue that’s the problem with “product” as a noun. If we mean App/Website there is no such thing as a linear, uninterrupted “journey”Thanks. Twitter will use this to make your timeline better. UndoUndo
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