Did @Google change its search results layout to make ads less distinct from results? #dontbeevil
@ddt if revenue is the key, then qualified clicks are more important than just clicks.
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@DaveHogue Are ad rates set by a qualified click metric? Honest Q: used to be just CPM. How can that be determined not just post facto? -
@ddt I think ad rates are partially determined by demand - they buy less, pay less when the clicks are not as good. Market driven demand. -
@DaveHogue I see your point, but am skeptical of the economics of that. After all, that supposes a static pool of buyers w/ perfect info. -
@ddt I actually have no idea how the pricing structure works - I'm just hypothesizing about market behavior; I'm sure it's messy. ;)
End of conversation
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